Market Research

One Research WorkflowFrom Question To Clarity.

Build the survey, reach verified audiences worldwide, and turn every response into decision-ready intelligence.

ProgramSurvey Studio
FieldGlobal Exchange
AnalyseInsight Works
verified respondents
10M+
integrity score
98.4%
research coverage
Global
  • ESOMARESOMAR member
  • ISOISO certified
  • GDPRGDPR compliant
  • HIPAAHIPAA compliant

Full methodology and sourcing disclosure in our ESOMAR 37 answers.

How AIM works

From Question to Insight

AIM connects global sampling, survey programming and reporting through three integrated products: Global Exchange, Survey Studios, and Insight Works.

  1. 01

    Global Exchange

    Reach and field

    Global Exchange is AIM’s online sample and fieldwork product. It connects research studies with verified respondent audiences across global markets.

    AIM manages feasibility, supplier selection, quotas, routing, source transparency, fraud checks, and live fieldwork performance so every response arrives with visible quality context.

    • Audience feasibility and verified respondent access
    • Quota management, routing, and source transparency
    • Live fieldwork monitoring and fraud-quality signals
  2. 02

    Survey Studios

    Design and program

    Survey Studios is AIM’s survey design and programming product. It turns a research brief or questionnaire into a tested, field-ready online survey.

    Our team uses it to build complex skip and branching logic, quotas, validation rules, responsive layouts, and multilingual versions before a study enters fieldwork.

    • Questionnaire programming and visual logic workflows
    • Quota, validation, testing, and quality controls
    • Responsive and multilingual survey deployment
  3. 03

    Insight Works

    Analyse and report

    Insight Works is AIM’s research analysis and reporting product. It turns clean survey data into structured findings and decision-ready outputs.

    It supports toplines, cross-tabs, segmentation, charts, fieldwork quality summaries, comparative analysis, AI-assisted narrative, and client-ready reporting.

    • Toplines, cross-tabs, segmentation, and charts
    • Fieldwork quality summaries and comparative analysis
    • AI-assisted narratives and client-ready reports

Testimonials

What It’s Like Working With AIM

Real feedback from teams we’ve partnered with across industries and markets.

James Whitmore

Director, SalesIT & Technology

01

“Me and my team worked with AIM on a B2B study targeting IT decision makers (n = 400), which can be a tricky audience to reach. They managed to meet quotas without stretching timelines, and the sampling felt well controlled.”

Rupsha and the team were easy to work with throughout even with a few last minute changes, everything was handled quickly and without much back and forth. Overall, a smooth experience.

Founder

Kudos to Rupsha Gurung,

Founder

Teams & industries

Whom we serve

From specialist B2B audiences to everyday consumers, we help teams reach the right people and turn research into clear decisions.

Built around your team

Your research goals.
Our delivery expertise.

Bring us a single study or an ongoing research program. We connect audience access, survey design, and analysis around what you need.

  • Research agencies

    A delivery partner for sampling, programming, and reporting.

  • Brands & insight teams

    Understand your customers and put evidence behind decisions.

  • Consultancies

    Reach specialist audiences for strategic client research.

Industries we serve

  • IT & Technology

    IT decision-makers, software users, and product adoption.

    B2B audiences · Product feedback

  • FMCG & Retail

    Shopping habits, category usage, and brand preferences.

    Consumer insights · Concept testing

  • Financial Services

    Customer needs across banking, insurance, and fintech.

    Customer experience · Market perception

  • Gaming & Entertainment

    Player preferences, engagement, and new experiences.

    Player research · Audience profiling

  • Media & Advertising

    Audience behavior, campaign response, and brand impact.

    Ad testing · Brand tracking

  • Education & Public Sector

    Learner experiences, public feedback, and service needs.

    Institutional research · Service insights

  • Manufacturing

    Buyer priorities, supplier relationships, and industrial products.

    Industrial buyers · Product demand

  • Construction & Real Estate

    Contractor needs, building materials, and property decisions.

    Professional audiences · Buyer preferences

And many more industries.

Have a specific audience in mind?

Tell us your industry, target markets, and study goals.

Discuss your study
Global Scale

Built for
massive
scale.

Our infrastructure is engineered to process millions of data points globally. We provide the reach, rigor, and technical backbone required for enterprise-grade research across complex markets.

ST-01

100K+

Project Completes

Delivering hundreds of thousands of meticulously verified survey completions to ensure data integrity and structural representation.

ST-02

50+

Active Countries

Operating across major global markets to capture localized nuances, regional shifts, and cross-border demographic insights.

ST-03

40+

Supported Languages

Multi-lingual capabilities enabling authentic native-language responses for higher engagement and cultural accuracy.

ST-04

10M+

Verified Respondents

Access to a massive proprietary panel ecosystem, stringently vetted and continuously monitored for quality and attentiveness.

Got Questions?

What Most People Ask.

Everything you need to know about our services, methodologies, and how we ensure quality across global markets.

01

Why choose AIM?

We position ourselves as an End to End fieldwork partner. What sets us apart is that we combine execution with our own technology so you get better control on quality, feasibility, and timelines, without managing multiple vendors.

02

What types of research do you specialize in?

We primarily specialize in quantitative research, supporting both B2B, B2C and Healthcare studies across industries and geographies.

03

What services do you offer?

We offer end-to-end fieldwork services, including sampling, survey programming, hosting, and data analysis. We also support clients with full execution so they can focus more on insights.

04

What sectors do you cover?

We work across FMCG, retail, technology, finance, education, media, marketing, automobile and consulting. Our strongest hold is in B2B & B2C research, which makes up the majority of our work.

05

What geographical regions do you cover?

We cover global markets. Our strongest regions are the US, LATAM, the Middle East, APAC and Europe, where we see the most consistent delivery in terms of quality and feasibility.

06

How do you recruit participants?

We work with a network of vetted panel partners. On top of that, we evaluate and continuously monitor panel performance through our platform so we’re not just sourcing respondents, we’re managing their quality over time.

07

What is the turnaround time?

Turnaround really depends on the audience and complexity. For sample only projects, it moves fairly quickly. For niche segments, we validate feasibility first and then share a realistic timeline upfront. Approximately it take 5 to 7 days to get the data collection completed. On the programming side, a standard 10 to 15 minute survey typically takes around 2 - 3 hours to program. And for analysis, we’re able to generate reports quite quickly through our Insight Works AI driven software often within minutes.

08

How do you ensure data quality and prevent bias?

We follow a layered approach to quality. On the supply side, we track performance using fraud scoring and CSAT based monitoring to evaluate respondent behaviour over time. On the data side, we apply checks like speeders, consistency checks, advanced hashing, IP and geo IP validation. This helps us ensure the data is reliable and minimizes bias.

09

How do you handle GDPR / Data Privacy?

We follow strict data privacy practices aligned with GDPR guidelines. All respondent data is handled securely, anonymized where required, and used only for research purposes.

10

What is your pricing structure?

Our pricing is project based and depends on factors like incidence rate, LOI, geography, and audience type. We aim to keep it transparent with no hidden costs, and programming/hosting can be included where required.

11

How do you handle projects from start to finish?

It’s a simple and structured process. You share the brief, we set up a quick kick-off call/email to understand the scope and targeting, then we check feasibility and share pricing. Once aligned, we finalize the Project Scope and our team takes over execution. From there, we manage everything end-to-end through fieldwork, delivery of completes or clean data, and analysis if required.

12

How is AIM different from other market research companies?

Most providers either offer panels or platforms. We combine both execution backed by our own technology. That allows us to have better control on quality, feasibility, and overall project delivery.

13

Is AIM available 24/7?

Yes, we operate across all time zones.

14

Do you follow ESOMAR guidelines?

Yes, we align our processes with ESOMAR guidelines and industry best practices to ensure ethical and high quality research.

GLOBAL REACH

Build the Survey. Reach the Audience. Discover What Matters.